Well kept, never overdone

I.

The daily routine

Consistency matters far more than price. Three steps, morning and night, suit almost everyone:

1. Cleanse

   A gentle cleanser, morning and evening, with lukewarm water. Pat dry rather than rub.

2. Moisturise

   A moisturiser suited to your skin, while it's still slightly damp. Lighter textures for oily skin, richer ones for dry.

3. Protect (mornings)

   Sun protection on your face, ears and neck, every day you'll be outdoors, all year round.

Introduce new products one at a time, so you can tell what suits you. If a product irritates, stop using it. For persistent skin concerns, speak to a pharmacist or your GP.

II.

Sun protection

The NHS recommends a sunscreen with an SPF of at least 30 to protect against UVB, and at least 4-star UVA protection. Apply it generously, and reapply every two hours, and straight after swimming, sweating or towel drying. Don't rely on sunscreen alone: use shade and clothing too.

Source: NHS, Sunscreen and sun safety.

III.

The details

• Hair: a regular cut keeps any style looking intentional. Book your next appointment as you leave.
• Brows: tidy rather than reshaped. A professional shape once, then maintain it.
• Beard and shaving: keep the neckline and cheek lines clean; shave with the grain after warm water to reduce irritation.
• Hands and nails: clean, short or neatly shaped, and moisturised. They're seen in every handshake and photo.
• Lips: a simple balm, especially in winter.
• Teeth: brushing, flossing and regular dental check-ups do more for a smile than anything else.

The two-minute ruleIf a step takes longer than two minutes a day, it's unlikely to last. Keep the routine short enough that you'd do it on your busiest morning.

IV.

The finishing touch

One signature scent, worn lightly, completes everything. Find your family in our scent guide, and fold it into a ten-minute morning ritual.

General information, not medical advice. Ask a pharmacist or your GP about any skin condition.